About us
Senior care guidance, done honestly
We help Twin Cities families find the right senior care, and we built CasperCare to be the independent, transparent alternative to the referral services that came before us.
Why we exist
Finding senior care usually happens at the hardest possible moment, right after a fall, a hospital stay, or a dementia diagnosis. Families are overwhelmed, and the existing referral services too often feel like a sales funnel: opaque about how they’re paid, and quick to push families toward whoever pays the most.
CasperCare is our answer. We’re free for families, we publish exactly how we’re paid, we show every licensed option, and our advisors are rewarded for finding the right fit, not for applying pressure. That’s the whole idea.
We started CasperCare because we lived it.
When Renee's mother moved into a senior living community, we saw how hard it is for a family to know whether they are making the right choice, or even paying for the right things. When Tim's mother had a stroke, we ran straight into the maze of Medicare, Medicaid, and long-term care, with no one whose only job was to help us understand it.
We found our way through both, but we never forgot how alone it felt. CasperCare is the honest, patient guide we wished we had had, built for the next family facing the same hard moment.
Independent by design
CasperCare does not own or operate a single senior living community, and no provider owns us. That independence is the point. It means we can show you every licensed option in your area, tell you honestly when a partner isn’t the right fit, and put your family’s decision ahead of anyone’s sales target. Our job is to help you understand your choices and make an informed one. It is never to sell you a bed.
How we keep our advice honest
Four things we promise, and mean
Trust is the whole product. These are the rules that protect it, and we hold ourselves to them whether or not anyone is watching.
The fee never touches your advice
Communities and home care agencies pay us only when a family we help decides to move in. That fee is walled off from what we recommend. A partner cannot pay for a better spot on your shortlist, and the size of a fee never changes what we say.
You see every licensed option
Our directory lists every state-licensed community we can verify in the metro, including the ones that pay us nothing. Our partners are always labeled as partners, so you can tell the difference and judge for yourself.
We say what we don't know
We are guides, not doctors, lawyers, or financial advisors, and we will never pretend to be. When your question needs one of those, we tell you plainly and point you to who can actually answer it.
We'll tell you when it isn't time
If home care is the better answer, or if waiting is, we will say so, even though we earn nothing when we do. Good advice sometimes means talking a family out of a move.
Who we are
The people behind CasperCare
Real, named people stand behind every recommendation we make. Here is who we are and why we do this work.
Renee
Co-founder
When Renee helped her own mother settle into a senior living community, she saw up close how confusing and expensive these decisions can be, and how rarely families get a straight answer about what they are actually paying for. She started CasperCare so other families get the honest, patient guidance she went looking for and could not find.
Tim
Co-founder
When Tim's mother had a stroke, he found himself trying to make sense of Medicare, Medicaid, long-term care, and a scramble of agencies all at once, at the worst possible moment. He built CasperCare so families caught in that same fog have someone in their corner who explains the options in plain language and never pushes.
We are guides, not doctors, lawyers, or financial planners, and we know our limits. When your family’s situation calls for specialized legal, medical, or financial expertise, we say so plainly and work with qualified professionals so you get the right answer from the right person.
What we believe
- Families deserve to see every option, not a curated few.
- How we make money should be printed on the wall, not hidden in the fine print.
- Good advice sometimes means telling you it's not time yet, or that home care is the better answer.
- Local knowledge beats a national call center.
How we develop our guidance
Our guides are written as plain-English education, not legal, financial, or medical advice. We cite our sources, note when figures were last verified, and point you to the official agency (your county, the Senior LinkAge Line, or a qualified attorney) for decisions that turn on your specific situation.
Standing behind our advice
CasperCare is a Minnesota company, focused today on the Twin Cities metro because that is where we can know the communities personally rather than from a spreadsheet. When something goes wrong for a family we helped, it does not disappear into a support queue. It reaches a founder directly, because in a trust business a mishandled problem is not a support failure, it is the whole reputation on the line.
Talk to a real person
Email us and a real person replies. We serve the Twin Cities metro, Minnesota.
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